About Us
Who We Are
MAM, short for Moltaqa Al Melouk, is an Egyptian luxury chess brand founded on March 30, 2020, with a purpose that extends beyond the game itself.
Our journey began as a dedicated chess center, bringing people together through certified tournaments in collaboration with the Egyptian Chess Federation, chess training, and Chess Coffee, a welcoming space for chess enthusiasts to connect over their shared passion.
As our vision evolved, so did MAM. We dedicated ourselves to designing, manufacturing, and delivering innovative, luxurious chess materials that honor the heritage of chess while reimagining its place in modern life.
Today, MAM stands for more than exceptional craftsmanship and distinctive design. We stand for the revival of a legacy.
Chess has long represented intellect, strategy, elegance, and prestige. We believe a game of such distinction deserves materials worthy of its history and a place in every home that appreciates quality, meaningful experiences, and timeless elegance.
Proudly rooted in Egypt and reaching customers locally and internationally, MAM is committed to restoring chess to its deserved place, not merely as a game, but as an enduring part of our culture, our homes, and our lives.
Vision
REVIVING THE GLORY OF THE GAME OF KINGS , establishing MAM as the world’s leading luxury chess brand and bringing the timeless beauty, intellectual richness, and cultural significance of chess into homes across the world, beginning with Egypt.
Mission
To honor the legacy of chess through the creation of exceptional luxury chess materials that unite masterful craftsmanship, innovative design, and timeless elegance.
Through proudly Egyptian manufacturing and a commitment to excellence, MAM seeks to elevate the chess experience, inspire meaningful human connection, and restore the Game of Kings to its rightful place in modern homes and contemporary culture.
Core Values
- 1. Honoring the Legacy
We respect the history, heritage, and prestige of chess, preserving its identity as the Game of Kings and ensuring its legacy continues for generations.
2. Exceptional Craftsmanship
We believe a game of distinction deserves materials of distinction. Every creation reflects our dedication to quality, precision, and refined aesthetics.
3. Meaningful Innovation
We challenge convention through original designs and thoughtful functionality, bringing new life to a timeless game without compromising its heritage.
4. Relentless Excellence
We pursue excellence in every detail, from the materials we select to the products we create and the experiences we deliver.
5. Egyptian Pride
We take pride in creating in Egypt and sharing Egyptian creativity, craftsmanship, and ambition with the world.
6. Enriching Human Connection
We believe chess brings people together, challenges minds, and creates moments worth remembering. Our creations are designed to make these experiences part of everyday life.